CASE STUDY | CLIENT PROJECT
Social Impact Data report
Annual social impact report for A Lab, Amsterdam. A Year report of social impact data visualized in a large-format poster that reflects the creativity and diversity of the community.
CLIENT
A Lab Amsterdam
SCOPE
Data, Design
YEAR
2025
TOOLS
Illustrator, InDesign
01
THE PROJECT
A Lab Amsterdam is more than a workplace — it's a community of social entrepreneurs, environmental startups, and creative people. As a member of that community, Big-mountain was asked to design the annual report — not of A Lab's financial results, but its social impact. The brief: gather, analyze, and filter a year's worth of community information into something that could live as a poster on people's walls, not sit in a drawer.
02
DATA AND ANALYSIS
Working with A Lab, the project involved gathering, analyzing, and filtering a year's worth of community data — covering the different areas people worked in, and the events held throughout the year.
03
DESIGN SYSTEM
To move beyond the usual line and bar charts, the report visualizes its data as treemaps throughout — showing the community as one block, divided by the different areas people work in, with the same logic applied to the year's events and events calendar. Combined with interviews, photography, and fun facts, the goal was a poster that was both good-looking and genuinely informative.
04
RESULTS
The finished report gave A Lab's community a single, wall-worthy object that reflects its own diversity — an invitation for members and visitors alike to take a closer look at who makes up the community and what they've built together.
> See more about ALab Amsterdam here